Effectively, ethically, and efficiently creating high quality information products (datasets, visualizations, models, etc.) about human social activity is critical for progress in many domains, including health, education, climate, entertainment, policy making, and government.

Addressing the unique challenges of working with social and behavioral data at ever increasing scales, broader scope, and for novel purposes can only be effectively done by a multidisciplinary community of researchers who are able to draw on and contribute to basic research in a variety of domains.

The Social Data Science Center (SoDa) at the University of Maryland leverages UMD’s substantial strengths in survey methods, measurement, information management, visualization, and analytics to conduct research, provide education, and work with partners to advance social data science and measurement.